5/9/2023 0 Comments Groupon merchant log inOn the flipside, American Apparel praised Groupon's ability to court new customers. In an interview with Agrawal, Jessie acknowledged that aside from running a bad deal (her $13 deal was more than twice her average sale of $5), she also did little to convert her new patrons into regulars.Īgrawal argues that Jessie's story exemplifies the flaws inherent in Groupon's merchant information pipeline. In other words, the onus lies on the merchant to engage its new customers, whether it's through Facebook, Twitter, or plain old email address acquisition.Īs part of his 'anti-Groupon' series for TechCrunch, guest contributor Rocky Agrawal spotlights Posies Café owner Jessie from Portland, Ore., who nearly bankrupted her business by running a Groupon deal. In a recent interview with Vanity Fair, Groupon CEO Andrew Mason stressed that it is not the deal itself that benefits merchants rather, it's the customer acquisitions from the deal that make it lucrative. In light of all that's happened since, we decided it was time to check back in and see how Groupon's partner merchants are faring in these three areas. In the piece, Kurien outlines three ways that marketers could leverage these social commerce sites. But in the aftermath of cars washed, teeth whitened, and yoga classes taught, some merchants have questioned whether they're getting the raw end of the daily deal.īack in February, online marketing consultant John Kurien wrote a think piece for Sparksheet predicting that Groupon and its host of competitors were a game-changing opportunity for online retailers. With promises of new repeat customers and increased sales, businesses have flocked to Groupon in droves. In June, the company filed its long awaited S-1 with the Securities and Exchange Commission, signaling its desire to become a publicly-traded company. Last December, Groupon reportedly rebuffed Google's $6-billion buyout offer, earning headlines and some headshakes around the world. These deals usually expire in 24 hours, and require a minimum number of buyers to take hold. Using catchy copy deployed via email and social networks, the company promotes discounts on goods and services from local merchants. Deemed "the fastest-growing company ever" by Forbes, Groupon's business model is deceptively simple.
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